The Skywalker Tour was a stupid idea that was incredibly successful. Myhr Rho, a self-professed "Idea guy" created the concept of taking a large Skiff around Tatooine for a guided tour detailing Luke Skywalker's adventures on the sandy and boring planet. He also showed a few sites from the life of Anakin Skywalker.People came from all around to see this stuff. They ate it up. They bought t-shirts. Schmooz was a major sponsor of the Tour, and made most of its money back simply with the overpriced drink vendors stationed at all the stops.