The Lars Moisture Farm was a moisture farm on Tatooine owned by Owen Lars. Lars would toil all day sowing the moisture, then harvest it when the crop came in. Growing moisture was difficult work on a desert planet, so Lars made his nephew Luke do most of the work. Luke was not very dependable, and the Lars Farm began to lose money. John Mellencamp and Willie Nelson gave a benefit concert, which helped Lars scrape by for a while, but by the time Lars died (thanks to Luke's ineptitude) the farm was deep in the red.